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The Tao of Exchange: Ideology and Cosmology in Baudrillard's Fatalism

Baudrillard's fatalism could be interpreted as a unique synthesis of poststructuralism and Eastern philosophy. It may be construed as an effort to integrate the critique of the political economy of the sign with a romantic anthropology of symbolic exchange that is partly influenced by Taoist philosophy. As a whole, it comprises a type of countercultural response to a burgeoning simulacral order. This is a response that draws upon some aspects of Taoist thought because it ideally provides a non-Marxist approach to the critique of the sign, but is insufficiently developed to consider the problem of agency in Taoist non-causal action. This paper surveys the general direction of Baudrillard's writings and suggests possible areas of research emerging from the ambiguities of fatal theory.

Key Words: Baudrillard • commodification • exchange • ideology • Tao

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